Over the next several years, drone videos and the drone video business are expected to become a billion-dollar industry. Your social media feeds and the websites you visit are chalk full of aerial video footage. The addition of upgraded technology, portability, and the ease of use of many unmanned aerial systems (drones) has lead to a surge in marketing activity based on this new availability.
For the past couple of decades, video footage has been fairly restricted to either ground level or mechanical elevated static video. Most businesses did not have the resources to hire camera based aircraft to serve their marketing interests.
Using Drones in the Real Estate World
One industry taking advantage of lower cost and easily shot aerial videos is Real Estate professionals. As we captioned on our homepage, recent studies posted by marketing giant HubSpot indicated that Real Estate listings that employed an aerial overview or similar aerial photographs of homes and properties received on average over 403% more inquiries. You read that correctly…”403%.” Using aerial video for listings can sometime overcome listings with less than beautiful curb appeal by showcasing the surrounding area, allowing a prospective buyer to place the home into context. Below is a simple “community overview” of the Viera, Florida area.
Using Drone video for Real Estate Makes Ordinary Homes Look Extraordinary
When You Considering Hiring a Pilot
In his excellent article, FAA Licensed UAS Pilot Shaun Daggett lists several important factors you should consider when searching for and hiring a drone video pilot. We’ll summarize those here for you:
- Conduct a search on your area for professional (and reputable) drone companies. Do yourself a big favor – stay off of Craigslist.
- Hire an FAA Licensed UAS (Unmanned Aerial System) Pilot and ask to see their license.
- Ask the pilot or company for a copy of their insurance and ensure it is for drone video, not simply liability.
- Ask for references.
- Ask for some work samples or links to completed projects.
- Seek out more than one company for quotes and post production costs.
- Be sure to ask them to actually check the property or event area to ensure it does not fall within airspace restricted to drone use.